(Note to Steve: I have a response to your latest comment in the works. Alas, it is on my iBook at home and I am using a work computer right now, so that will have to wait. I have not forgotten you, though.)
My friend Ali (she used to be “dipped in chocolate,” now uses the alias “Ms. Bean,” but still identifies by her first name on her blog, so I’m assuming it’s okay to call her Ali here) commented on the post below asking if I had seen the movie Sideways. As of 1:00 PM on Sunday, January 29, 2005, I have not, even though this film has been in general release for over a week, and had a “limited release” back in October. My local theater just does not screen such films, so I’ll have to make a cinematic expedition, probably with one of my brothers.
But this got me thinking about something that really annoys me about our popular culture. Why is it that Los Angeles, San Francisco, to some extent Chicago, and especially New York control what the rest of us get to see and read and hear? They decide what books get published, which movies get made, how many books are printed, when and where movies are shown, and so on. (For the music industry, of course, you have to include Nashville as a major power center.) When I was younger, I completely bought into the popular mythology: If you want to do something important, if you want to be a part of the action, if you want to go where all the best ideas are, you have to go to the Big City. But now that scheme is leaving a major sour taste in my metaphorical mouth. Why should people have to capitulate to geography and power structures? (I’m probably preaching to the choir, though, because this is the “blogosphere”–will somebody please invent a better word for it?–and the freedom of decentralization is what we’re all about.)
For me, the biggest rub in the standard Big City mythology is the publishing industry, because I work in a bookstore. This is the industry where a few people in Manhattan (and one lady in Chicago) decide what gets published and what the rest of us are supposed to think about it. We out here in the sticks are expected to read Manhattanite tripe like the New York Review of Books, or follow Publishers Weekly, or the New York Times bestseller lists to know what to buy, sell, and read. Oprah (who is in Chicago) tells millions of people what to read (and they listen), and the Today Show (back in New York) on NBC has a “book club” that tells people what to read (and around here almost no one listens). But here in our store we have discovered that what Manhattanites (and one lady in Chicago) think is good, well, it doesn’t always play out here in the sticks.
Then there is the film industry, which loves to give movies a “limited release” in “selected cities” (and, as Dave Letterman always says, “I pray your city is selected”). (Of course, we all know that places like Fresno, Fargo, or Frederick will never be selected.) That way if you live in the sticks, you’ll see reviews in magazines, newspapers, and television shows for months before your local cinema gets a print of the movie, thereby making you salivate in anticipation while all those jerks in the Big Cities like SF, LA, and NY (your city just isn’t cool enough if you can’t abbreviate it with two letters) get to see the desired movie for months before you’re allowed in the door. This, of course, is nothing more than a marketing trick to drum up publicity for smallish films that can’t swing Burger King tie-ins and whatnot. Because in today’s fast-paced world of entertainment, it’s cost effective to run a limited release and let the Big City people spread their “word-of-mouth” by writing in all the publications they control, ranting and raving about how good such-and-such little movie is, so that all us rubes out here in, say, the San Joaquin Valley of California, will be exposed to their critical acclaim for long enough to ensure that we show up at the ticket window at least once to “see what the big deal is.” When you’re using up screening rooms and time slots in theaters, it just would not do to give your small movie a wide release and let the rest of us see it for ourselves and spread our own word-of-mouth.
So I have a chip on my shoulder. I’m tired of people expecting that small towns out here where the real work of the nation gets done (this Valley where I live is often called “The Breadbasket of the World,” because we produce so much food), need Big City people telling them what to think, read, say, etc. When I was younger, I thought the solution was to just move away from this little town (as many of our high school graduates have done), but now I’m angry. Why should a person need to leave his or her hometown to “make something” of his or her life? This is just another instance of our stupid, stupid culture pushing people around, refusing to acknowledge the value of localism, making people buy into the mythology of the Big City where everything Happens.
This has been an abiding myth of American history, by the way. People came out west, frontiersmen, speculators, settlers, and so on, and they were only seen as providers of raw materials for Eastern industries, and a market for Eastern products. We out here in the so-called Heartland are treated with about as much respect as the people of “developing nations,” which are often seen as wells of resources and vast markets for products.
Don’t get me wrong: I’m no Red-State-Republican, not by a long-shot, and I’m not complaining about politics so much as I am about culture. I’m just tired of little things like, for instance, that almost every children’s book I’ve ever seen is set in a Big City. Why? Because that’s where all the writers and illustrators go. They ditch their hometowns (we call this “brain drain”) and give in to the forces of the Big City, further reinforcing the myth that everything good comes from the Big City, and nothing worthwhile can come from out here in the sticks.
So, up with decentralization, up with the internet, and down with centralized power brokers. A nation as big and as powerful and as rich as this one should have artists and authors and filmmakers in every little town, and not just the “Big City reject” kind, the ones who are “not good enough” to make it in New York or Los Angeles. Why does my local newspaper have to be so lame? Is it because all the good reporters and writers have decided to work for Big City firms? Is it because people who are “left behind” out here in the sticks just don’t see the point of being every bit as thoughtful and creative and interesting as people in the Big City?
Maybe I’m inflating the problem with my anger, but there’s certainly some truth in the center. What do you think?
Posted by Peter
Posted by Peter
Posted by Peter